Keep Calm and Go Greek!

Sailesh the Hypnotist is continues the conversation about bringing the positives of Greek Life back into focus. Here is what he says.

Greek week is a time to celebrate, and this year Greek week should perhaps be a time to really show the entire student body, the school and the community just how much there is to celebrate, just how good and important their sororities and fraternities are. And why not make this positive message as “high profile” as the negative ones?

And this is how I can help. I have been offering a truly unique and extremely popular form of entertainment to colleges and universities (as well as many other groups and organizations) for many years. I feel truly blessed to have been so well received. I have been called “Best Hypnotist in the World” by MTV Europe, Campus Activities Magazine’s “Entertainer of the Year” for 2016/2017, and the APCA 2017 “Entertainer of the Year” and 2014 “Hypnotist of the Year.” I am the most highly booked hypnotist in the college and university markets, and have an extraordinarily high re-book rate.

So every time I appear on a college campus it tends to be a very high profile event. People talk about my shows long before I arrive and long after I leave, and they enjoy a night of riotous laughter, entertainment and intrigue unlike anything they have ever experienced. But as wonderful as it is to see people having a great time, it would mean very little if what I do didn’t also make people feel better about themselves and their lives. This is my real work and my real joy, and I can honestly say that people leave my shows feeling much better than when they arrived, and knowing that it’s possible to continue to feel that way.

This is because a night of entertainment can also be a night of positive messages, a night of learning tools and techniques for being and feeling happy, healthy and successful. People learn how to love and appreciate themselves, experience more positive self image and more confidence. Students who have attended one of my shows have less general anxiety, test anxiety and social anxiety and lower levels of stress, do better in school and enjoy it more. They feel healthier and develop healthier habits and lifestyles, and often easily, even naturally, break free from bad habits like smoking, drinking or drugs. They also regularly report having better relationships with their friends, family, teachers and, most importantly, themselves.

And so, this year’s Greek week can be something different, a time of real celebration which can also help to repair the reputation of your houses and chapters and to let the students, school and community know what Greek life is really about. Sponsoring a show for the campus is one way to do this, a large and visible gesture which makes your house look great and will even improve recruitment, and which, more importantly, is good for the students and the school. And having a show and even private workshops just for your house and your students shows how much you care about your own brothers and sisters. And it will do them so much good as well, in the last few weeks of school, for the rest of their academic careers and for the rest of their lives.

For more information about Sailesh the Hypnotist visit: http://metropolismanagement.com/portfolio/sailesh/

NACA MID ATLANTIC SHOWCASING ACT SCHEDULE

We’re having a blast in Buffalo at NACA Mid Atlantic!

Stop by our booth 514-415 and join us for a #nofilter “Be Your Best Self(ie)”!

Here’s a look at our Lineup!

Thursday, October 11, 2018

KID ACE

Spotlight #1

Performance Time: 7:17 PM

Kid Ace is an international illusionist who is recognized as one of magic’s rising stars. He is currently featured on an episode of Netflix’ hit show, Bill Nye Save The World along with several other national TV appearances.

Whether it’s his award winning bird act or making goldfish appear from his bare hands, it is surely a show to connect with this generation. After touring around the country performing at  universities and theaters, Kid Ace headlined his new one man show “Underground Magic” at the Elektra Theatre in the heart of Times Square NYC which for one year. You can now catch him on tour around the world at the top universities cruise ships and theaters.

For More about Kid Ace: http://metropolismanagement.com/portfolio/kid-ace/

 

Friday, October 12, 2018

JINAHIE

Spotlight #3

Performance Time: 8:50 PM

Jinahie (“my wings” in Arabic) is an Egyptian-American performance artist, educator, and social justice activist. Now in the fifth year of her national tour, Jinahie performs at colleges and universities across the country. In the process, she has collected hundreds of Potluck Poems, a collaboration among strangers in which a poem is completed during live performances by the contribution of a line from each audience member. Jinahie has performed at TEDxFoggyBottom, Sundance Film Festival, the U.S. Department of Education, United Nations, Smithsonian Institution, the Kennedy Center, and was a featured performer during a showing of the Pulitzer-Prize winning drama, Ruined, during which she had the honor of performing for Michelle Obama. Jinahie has shared the stage with the likes of Lupe Fiasco, The Roots, Smokey Robinson, Russell Simmons, and Angela Davis. In Jinahie’s spare time, she enjoys learning useless facts, feeding her carnivorous plants, and people watching people who people watch other people.

For more about Jinahie: http://metropolismanagement.com/portfolio/jinahie/

 

ALTERNATE SHOWCASE – Added Color Spotlight High 18th alternate

 

ED SESSION SCHEDULE

Friday, October 12, 2018

Matthew Shapiro

Disability, Sensitivity and Inclusivity Training 101

Ed Session Start: 10:00 AM

Matthew Shapiro is a spirited and charismatic speaker and consultant, born with cerebral palsy. He entertains and enlightens his audiences as to how they can become “their own wrecking ball.” While sharing basic disability etiquette and an engaging story about his life, Matthew empowers his audiences to break free of their comfort zones by encouraging them to exceed their goals and minimizing their limitations. Matthew’s wheelchair was his safety net. Leaving it caused him tremendous trepidation, as he was not fully experiencing life. Through the persuasion of a friend, he attended an event that changed his life FOREVER! He overcame his fears while placing his life in the hands of others. His messages have won him the accolades of many. He was named Style Weekly’s Top 40 Under 40 in Richmond, VA, profiled in Virginia Business Magazine and even served the Obama Administration in the Office of Public Engagement and Intergovernmental Affairs.

Saturday, October 13, 2018

Matthew Shapiro

Be Your Own Wrecking Ball! What will get you out of your “chair?”

Ed Session Start: 9:00 AM

For more info about Matthew Shapiro: http://metropolismanagement.com/portfolio/matthew-shapiro/

Joshua Fredenburg

INCLUSIVE LEADERSHIP! – THE NEXT LEVEL OF LEADERSHIP AFTER YOU HAVE CREATED A DIVERSE GROUP!

Ed Session Start: 10:00 AM

Joshua Fredenburg is a Nationally Recognized Speaker, Author, Leadership Expert, and Television/Radio Commentator that is on a mission to empower at least 1 BILLION LEADERS WORLDWIDE with effective leadership, career, relationship, and success strategies that will enable them to make a positive impact in their community, nation, and world. During the past seven years, Joshua has appeared as a television guest on BET, the Wayne Brady Show, the KTLA Morning Show in Los Angeles, the Daily Buzz Nation Morning Show, and many other familiar radio and television programs throughout the country. He has also served as a dynamic speaker in 44 different states for non-profit organizations, lectures, leadership conferences, retreats, and trainings at high schools, colleges, and various corporate events.

For more info about Joshua Fredenburg: http://metropolismanagement.com/portfolio/joshua-fredenburg/

 

Shining the Light on the Positivity of Greek Life

Greek week is an opportunity to celebrate the history and living tradition of fraternity and sorority life. It can easily be argued that no other institutions have done more for the good of college and university students than have your houses, or offered more to their schools and their communities. There is, indeed, so much to celebrate, and countless students, all throughout college and for the rest of their lives, regularly feel and express gratitude for having been a part of Greek life.

And yet not all people may actually see or appreciate this. In the last few decades reports of death, injury and humiliation during hazing, sexual assault incidents, binge drinking, drug use, out of control partying and other negative incidents have caused enormous damage to the reputations of many fraternity and sorority houses and chapters, and to the reputation of Greek life in general. But while these incidents are often horrible, and need to stop, it is my opinion that overall fraternities and sororities have actually gotten a bad rap.

Despite many centuries of tradition, countless philanthropic acts, positive interactions with their schools and their communities, team-building, diversity and inclusiveness, mentoring, counseling, tutoring and excellence in leadership and fellowship, Greek life has suffered immensely because of these extremely negative incidents which, while certainly unfortunate, even unacceptable, actually involve the tiniest percentage of brothers, sisters and chapters. And while certain of these problems have received very extensive and high profile media coverage, which they certainly deserve, the efforts of chapters throughout the country to address these issues and stop the abuse and damage has often gotten little or no real attention.

Why not make this positive message as “high profile” as the negative ones?

There is a way to bring everything we love about greek life and the tireless efforts to improve to the forefront.

In part 2 of this article we will discuss the way Sailesh the Hypnotist brings lasting change and puts the positivity of greek life in the spotlight.

For more information about Sailesh: http://metropolismanagement.com/portfolio/sailesh/

Look out Arlington, Texas…NACA Central is in town!

We’re ready for some amazing showcases and enlightening ed sessions this weekend.

Stop by BOOTH #216 and say “howdy!”

#thenacacen

Here’s a look at our featured artists!

 

Jinahie

Thursday, October 4, 2018

Scheduled Time: 4:42 PM

Jinahie (“my wings” in Arabic) is an Egyptian-American performance artist, educator, and social justice activist. Now in the fifth year of her national tour, Jinahie performs at colleges and universities across the country. In the process, she has collected hundreds of Potluck Poems, a collaboration among strangers in which a poem is completed during live performances by the contribution of a line from each audience member. Jinahie has performed at TEDxFoggyBottom, Sundance Film Festival, the U.S. Department of Education, United Nations, Smithsonian Institution, the Kennedy Center, and was a featured performer during a showing of the Pulitzer-Prize winning drama, Ruined, during which she had the honor of performing for Michelle Obama. Jinahie has shared the stage with the likes of Lupe Fiasco, The Roots, Smokey Robinson, Russell Simmons, and Angela Davis. In Jinahie’s spare time, she enjoys learning useless facts, feeding her carnivorous plants, and people watching people who people watch other people.

ALTERNATE SHOWCASES

Mike Debus – Performance Speed Painter

 

 

 

 

 

 

 

Sailesh, The Hypnotist

Special Event Alt #1

sailesh entertainer of the year

 

 

 

 

 

 

 

Ed Sessions

David Coleman, The Dating Doctor

Recruiting, Retaining and Motivating Exceptional Members!

Friday, October 5, 2018

Ed Session Start: 10:00 AM

David Coleman is known worldwide as The Dating Doctor.™ He has been honored 14 times as The National Speaker of the Year— 11 times by Campus Activities Magazine and 3 times by The National Association for Campus Activities. He is the only speaker ever to win the National Entertainer of the Year Award from the Campus Activities Magazine. The Association for the Promotion of Campus Activities (APCA) honored him with their Lifetime Achievement Award for Excellence in Entertainment. David is a highly sought after coach, speaker, entertainer, radio and television personality and product endorser.  He was recently a featured speaker for TEDx.

Sailesh the Hypnotist

TWO Great Ed Sessions!

12 Steps to Social Media Marketing Success

Friday, October 5th at 10:00 AM

AND

Diversity: Beyond the Buzzword

Saturday, October 6th at 10:00 AM

An experienced performer with more than 15 years under his belt, Sailesh The Hypnotist has performed at a staggering has performed at over 400 colleges and 5,000 shows globally while maintaining an astounding 95% rebooking average. He is the most sought after hypnotist and variety performer for orientations, family weekends, and late night events. Dubbed “The World’s Best Hypnotist,” his live show is a cross between a concert and the best party ever!

Most Booked Hypnotist in the College and University Market!

Sailesh makes audience members the stars of the show, taking the entire audience on an interactive journey using hypnosis, improv, and music to create a whole lot of laughter and a ton of fun!

 

Joshua Fredenburg

INCLUSIVE LEADERSHIP! – THE NEXT LEVEL OF LEADERSHIP AFTER YOU HAVE CREATED A DIVERSE GROUP!

Saturday, October 6, 2018

Ed Session Start: 10:00 AM

Joshua Fredenburg is a Nationally Recognized Speaker, Author, Leadership Expert, and Television/Radio Commentator that is on a mission to empower at least 1 BILLION LEADERS WORLDWIDE with effective leadership, career, relationship, and success strategies that will enable them to make a positive impact in their community, nation, and world. During the past seven years, Joshua has appeared as a television guest on BET, the Wayne Brady Show, the KTLA Morning Show in Los Angeles, the Daily Buzz Nation Morning Show, and many other familiar radio and television programs throughout the country. He has also served as a dynamic speaker in 44 different states for non-profit organizations, lectures, leadership conferences, retreats, and trainings at high schools, colleges, and various corporate events.

Tish Norman

TishNormanAre We “WOKE” Yet: School Daze and Burning Sands 30 Years and Counting

Saturday, October 6, 2018

Ed Session Start: 03:45 PM

Tish Norman has been captivating and motivating audiences for over 15 years and is among the nation’s premier classroom, campus, and corporate™ keynote speakers. A former school teacher, Tish found her passion in life—educating and empowering others through her stirring keynote presentations.  Known for her wit and style, it is here that Tish delivers powerful messages in an approachable and practical fashion. She relates to and appeals to her audiences’ basic desire and common goal, to make the most of every leadership experience.

This award-winning speaker is the Executive Director of Transforming Leaders Now, Inc., an educational consulting company, providing memorable keynotes and engaging professional development seminars.  Tish is a contributing author of 2 books, Leading the Way and From Mediocre to Magnificent.  She was a finalist in Campus Activities Magazine’s 2012 Speaker of the Year and has articles featured in multiple higher education publications.

A 3-step plan for your busy week

Conference season is upon us and that means things can get a little hectic (to say the least).

Here are three actionable tips that can help get you through the hustle and bustle a little more smoothly.

 

  1. Plan & Prepare:

There will always be things that don’t go as planned and last minute tasks that pop up – which is never fun when our time is short and our plate is full. Here’s what to do: Take a peek at what the upcoming week has in store and find easy tasks you can knock out ahead of time. Take one day for planning and preparation. This could be anything from prepping/planning out your meals for the week, packing your bags, running errands, paying bills or sending emails. By taking care of the general tasks that can usually wait, you give yourself more time to handle a busy week along with any unexpected issues that may arise.  

 

 

 

 

  1.  Pace yourself & Get Plenty of Sleep!

Believe it or not, pulling an all nighter to get stuff done is usually doing more harm than good. Sure, you might be super productive for 24 hours but it leaves you riding the struggle bus and less productive the remainder of the week. Here’s what to do: When facing a busy week it’s best to prioritize tasks to what you can realistically manage in one day and stick to a “cut off” time. You’ll work and sleep better knowing you accomplished the most important parts of that day and will be able to wake up refreshed and ready to tackle the next.

 

 

 

  1. Take time for YOU:

Stress can take a toll on your body. When you finally make it out of an exceptionally busy week, the last thing you want to be is run down or even sick. Here’s what to do: Make time for YOURSELF! Find an activity that you know relieves stress and recharges your metal battery. Laughing, exercise, engaging in the arts, meditation, time with friends…whatever it is that brings you joy.  Don’t put your mental or physical health on the back burner even when it seems there could be more important things you “should” be doing. Remember that your wellbeing is the ultimate key to success.

 

 

NACA South, Here We Come!

#NACAsou

We’re so excited to be attending the 2018 NACA® South Regional Conference at the Cobb Galleria Centre in Atlanta, GA! We’ll be in booth 102 & 104…stop by and say hello!

Be sure to see our Showcasing acts and Ed Sessions.  

Here’s a look at the schedule of Metropolis showcasers and ed session presenters…

Thursday, September 27th

iCon, Spoken Word

Sampler Showcase

Showcase Time 4:42pm-4:47pm

 

Friday, September 28th

Matthew ShapiroMatthew Shapiro

“Leadership on a Roll”

Ed Session Time: 10:00 AM

Saturday, September 29th

Joshua Fredenburg

“Organizational Excellence-How to Recruit and Retain Committed Student Leaders?”

Ed Session Time: 3:45 PM

 

We’re gearing up for NACA South 2018!

NACA South 2018 Featured artists

Check out our featured artists showcasing and presenting Ed Sessions this week. 

Stop by and say hello to our artists in booth 102 & 104

Showcasing Spoken Word Artist iCON

SHA’CONDRIA “iCON” SIBLEY is a national championship poet and multi-disciplinary teaching artist. Her slam accomplishments include becoming the first woman and non-Texan to ever win Texas Grand Slam and currently ranking as the #3 female poet in the world. A founding member of Team Slam New Orleans, she helped the team win multiple regional and national titles.

iCon  made her national television debut on the 3rd season of TV One’s Verses and Flow. Her work has been featured on many national and international outlets such as Upworthy, Huffington Post, Marie Claire, Teen Vogue, and BET. She also earned the honor of being a part of the first poetry act to ever grace the main stage at Essence Festival 2016.

iCon’s work goes beyond page and stage. She is the host and organizer of the Rhythm & Rhymes Spoken Word Performing Arts Series, which includes open mics and workshops. She also teaches poetry to inmates at a federal correctional facility.  

 

Matthew Shapiro and Joshua Fredenburg presenting ed sessions.

Matthew ShapiroMatthew Shapiro is a spirited and charismatic speaker and consultant, born with cerebral palsy. He entertains and enlightens his audiences as to how they can become “their own wrecking ball.” While sharing basic disability etiquette and an engaging story about his life, Matthew empowers his audiences to break free of their comfort zones by encouraging them to exceed their goals and minimizing their limitations. Matthew’s wheelchair was his safety net. Leaving it caused him tremendous trepidation, as he was not fully experiencing life. Through the persuasion of a friend, he attended an event that changed his life FOREVER! He overcame his fears while placing his life in the hands of others. His messages have won him the accolades of many. He was named Style Weekly’s Top 40 Under 40 in Richmond, VA; Profiled in Virginia Business Magazine, Honored as Recipient of the Trailblazer Award Virginia Democratic Party, 2017 and even served the Obama Administration in the Office of Public Engagement and Intergovernmental Affairs.

 

Joshua Fredenburg is a Nationally Recognized Speaker, Author, Leadership Expert, and Television/Radio Commentator that is on a mission to empower at least 1 BILLION LEADERS WORLDWIDE with effective leadership, career, relationship, and success strategies that will enable them to make a positive impact in their community, nation, and world. During the past seven years, Joshua has appeared as a television guest on BET, the Wayne Brady Show, the KTLA Morning Show in Los Angeles, the Daily Buzz Nation Morning Show, and many other familiar radio and television programs throughout the country. He has also served as a dynamic speaker in 44 different states for non-profit organizations, lectures, leadership conferences, retreats, and trainings at high schools, colleges, and various corporate events.

In addition to his successful speaking and television career, Joshua has published four books, has developed an annual national leadership conference entitled, the Circle of Change Leadership Conference, that prepares student leaders in college for executive-level leadership positions after graduation and connects student leaders with executives from companies such as Pepsi, Columbia Pictures, Hewlett Packard, CNN, Fox Searchlight Productions, NBC Universal, UPS, VH1, Nestle, Chipotle, Starbucks, and American Airlines to name a few.

 

A Higher Standard of Standards

College students lead stressful lives. The average student may be dealing with a difficult course load, with jobs, apprenticeships, volunteer work and other extracurricular activities, with family and social commitments, with life and career planning, with romantic involvements, personal issues and even a lot more. It’s quite understandable that they would try to find some kind of relief from all of that stress.

And now, as marijuana is legalized in more and more states, and in more and more countries around the world, it seems like a natural choice. It is easily available, there is less risk involved, and the recent changes in laws can almost be seen as an endorsement from society.

Of course, the relief it provides is only temporary, and the use of drugs and alcohol can cause more problems, and more stress, in many people’s lives than they relieve. Nonetheless, students may not always be aware of this, and we can’t really blame them for getting high as an escape from everything they are facing on a daily basis.

What we can do, though, is offer them a better choice. And that is exactly what I do, combining entertainment and education into an unforgettable evening, and showing people that hypnosis is a natural, healthy and positive high unlike any other.

I have been entertaining audiences as a hypnotist for over 20 years, and have performed at schools, corporations, clubs and festivals, in all fifty states and around the world. I was recently named “Best Hypnotist in the World” by MTV Europe, Campus Activities Magazine’s “Entertainer of the Year” for 2016/2017, and the APCA 2017 Entertainer of the Year and 2014 Hypnotist of the Year.

But as gratifying as all of this recognition is, much more important to me is, and always has been, people’s health and well-being. If an evening of fascination, laughter and joy can also be an evening of positive messages, learning and growth, it can truly change people’s lives for the better. People leave my shows feeling much better than when they arrived, and knowing that it’s possible to continue to feel that way.

And so my performances, as well as my wellness programs, use hypnosis not only for entertainment, but also to teach people ways to deal with stress, to find happiness and peace, and to reach new levels of self-esteem and personal empowerment.

I believe that this is especially important for our younger generation. And at a time when college students have so much thrown at them, and are scrambling for ways to deal with it all, I am thrilled to be able to offer them a different kind of high.

I have performed at over 500 colleges and universities, putting on shows that are unlike anything else out there – hilarious, fascinating and fun, and at the same time helping students discover and make positive choices and set into place healthy behaviors that will stay with them for the rest of their lives.

Sailesh is not only one of the best entertainers, he also educates and enlightens. He gave the students an evening of entertainment and a lifetime of relaxation and empowerment skills. –Southeastern Louisiana University

Learn More About Sailesh: http://metropolismanagement.com/portfolio/sailesh/

12 quick tips to Increase event attendance using social media

1: Choose your social networks

Save valuable time and effort by advertising your event on social platforms where your desired audience visits most. The usual suspects are Instagram, Facebook, Twitter, and Snapchat. But consider to look into other forms of social media such as: You Tube, Google+, Reddit, Linkedin, Periscope, and Vero. If you aren’t sure exactly where to find your target audience, take a poll or survey to pinpoint where to focus your event marketing efforts.   

 

2: Choose your event hashtag

Come up with a hashtag that’s short, unique, and easy-to-understand. Once you land on an idea, stick with it! Consistency is key. Give people incentive to use your hashtag and share your event on social. This could mean setting up a photo booth branded with your hashtag, or creating a photo competition where the best photo using your hashtag wins a prize.

 

 

3: Update your social profiles

This may sound crazy but make sure any and all information, i.e. contact information and addresses are up to date. Keep your profiles fresh and easy to view on any screen.  Also keep event followers up to date with any scheduling or changes in entertainment lineup, expected weather, or exciting news.

4: Create (and sell tickets through) your Facebook Event

500 million people use Facebook Events each month. But with more than 47 million public Facebook events created last year alone, you need to make your event stand out.

When creating your Facebook Event, be sure to:

  • Choose a 1920×1080 cover photo that looks good at any size
  • Be specific about location, time, and category so Facebook can help promote your event
  • Craft a compelling event description
  • Put your ticketing link front and center

5: Craft your content bank carefully

Engagement with your posts determines how many potential event-goers see your promotions, so you need to make every post count.

For maximum engagement, you’ll want to include images in your posts, and space out your ticket sale posts with more general industry news or lifestyle content. Make the content engaging, conversational, and not overly “salesy.” You want to generate excitement for your event ! Also to keep in mind:

  • Tailor content for each social network. You want to keep in mind the different styles and audiences on each platform. On Twitter, it’s short, sweet, and sometimes quirky, whereas on LinkedIn, you should steer toward a more professional tone.
  • Incorporate images in your post. Image and video-driven posts are more engaging than plain copy. If you’ve had past events, include photos of happy attendees having a great time. Or, if you have well-known speakers, partners, or vendors for your upcoming event, you can share photos of those people to build excitement. You can even create fun memes or add animated gifs for some lightheartedness.

6:  Create a timeline & Invest in tools to streamline your process

If you fail to create a timeline and strategy, developing and scaling a strong social media marketing campaign can be a drain on your resources. Using the right social media tools can help you save time and make your social media management lessmanual and more effective.  Here’s the why & how:

  • Plan and schedule more efficiently. You can’t be online twenty-four hours a day, so use tools that can help you plan, organize, and schedule your posts. Try using post management/scheduling programs like: Hootsuite, Buffer, or Zoho Social. Most have a free or low cost subscription plan available.
  • Create and curate diverse content. Content curation platforms help you find interesting content. If you don’t have a team of photo editors or graphic designers on hand, check out Canva or Adobe Spark. These are great programs that make creating and organizing content quick and easy!

7: Run a social media contest

 

Wish your followers shared your posts more? Make it happen with social media contests.

Social media is vital for event promotion, but you can’t just rely on your own accounts to spread the word — you have to get event-goers to share it as well. Contests are the perfect way to motivate word-of-mouth promotion without a huge investment.

But not every social media contest is as successful as it could be — The key is to keep it simple, valuable to potential guests, and easy to deliver.  You need a strategy that will yield the most engagement, without risking your event’s reputation in the process.

8: Work with influencers

Nearly 85% of marketers have planned to use some type of influencer marketing in 2017. Building relationships with key people in your industry who can talk up your event can help influence prospective attendees to register. If Kylie Jenner isn’t available to give your event a shout out,  Ask your entertainment for a personalized promotional video specifically for your event.

9: Event Community Management

Don’t leave your prospective guests hanging! People are bound to ask questions and post comments and it’s Imperative that you appoint someone to be engaging with guests to make sure they feel welcome and reinforce excitement about your event. If you have a group of people focusing on engagement, make sure you agree on acceptable responses and what comments your team will or will not engage with.

10: Create a Snapchat geofilter

Snapchat is alive and well. In fact, with more than 150 million people using Snapchat every day, event organizers can no longer afford to ignore the platform.

The easiest way to use Snapchat for events? Make a Snapchat geofilter for your attendees. They are a quick, low cost way to engage attendees and spread the word to new ticket-buyers. Learn how you can make your own at https://www.snapchat.com/create

11: Use live video before and on event day

Instagram stories and Facebook Live are where you want to be!  You don’t have to livestream your entire event to make a splash with live video. Instead, use short, live clips from your event — like behind the scenes peeks or interviews with performers — to engage viewers.

This light effort can pay off seriously down the road. Here are a few reasons why, from Amber van Moessner of Livestream:

  • Live video is extremely engaging. According to Facebook Live, users spend more than 3x more time and comment 10x more when the video is live.
  • Live video grows attendance. 30% of people who watch a livestream of an event will attend the same event the following year.
  • Live video is cost effective. It’s a common misconception that live video is costly, but thanks to tools like Facebook Live, anyone can leverage the technology and see a positive return on investment.

12: Measure your social media activity

As you’re using social media, you’ll want to get a sense of what’s working and resonating with your followers. That way, you can tweak your strategy accordingly, and hopefully, drive even more attendance and engagement to your next event!

3 Skills All Women in Leadership Need

Leading from a Woman’s Perspective: Coach Sherry Winn

Women have come a long way since the days when my Olympic Teammates had to wear the hand-me- downs from the men’s team. Because the elastic was worn out, they were forced to duct tape their waist bands, so that their shorts wouldn’t fall off when they were running down the court. Those were the days when women reporters were banned from male locker rooms, when women were ridiculed who wanted to coach men, and when the thought of a woman president of the United States was so far from mainstream thought that no woman would even consider running.

Life has changed. And yet, women are far from having the opportunity to lead that men do. Less than 4.2% of the top CEOs from Fortune 500 companies are women. Even though 57% of the population of colleges and universities are women, only 26% of college presidents are female. And 42.8% of all coaches who coach women are female while less than 5% of all coaches coaching males are females. Because women are not afforded the same opportunities as men to lead, women must show superior leadership skills to gain opportunities.

What type of skills will bring you to the top? The three main leadership skills to bring to the table are assertive communication, conflict resolution skills, and motivational skills.

1.ASSERTIVE COMMUNICATION

When I taught leadership skills to Anytime Fitness, their women leaders struggled with the label that many women receive when they are strong—the “B” label. When you are a strong woman, you might face men who suggest you continually suffer from PMS, or women take your words personally complaining that you are too mean. As a student female leader, you have a tough line to walk, but when you learn assertive communication skills, that line gets easier. Assertive communicators are confident, open-minded, good listeners, and respond rather than react. They possess the ability to gather information, ask team members for suggestions, and determine the best course of action. They are inclusive but will take decisive action when needed.

2.CONFLICT RESOLUTION

Team members look to leaders to resolve issues. If you cannot resolve the issues that student team members bring to you, chaos will ensue, and nobody will follow you. When I ask student leaders at leadership retreats where they learned communication skills, they normally respond, “Our parents.” When I ask them how many of their parents had great conflict resolution skills, one or two students out of a hundred will raise their hands. Most of your student members will do exactly what their parents did: play the blame game, use the silent treatment, or throw a temper tantrum. If these are the skills you use, you will not get ANY students to follow you. The secret to conflict resolution is to provide yourself with these five ground rules:

  1. Let the other person finish speaking before you speak;
  2. Focus on the current issue only
  3. Keep open body language
  4. Use active listening;
  5. Concentrate on the solution rather than the blame.

3.MOTIVATION

Zig Ziglar said, “Some people say motivation doesn’t last. Neither does taking a bath. That is why you do it every day.” Students love to remain in their comfort zones, because it is easy. If you allow your student team members to sit back and take the easy route, they will enjoy the ride until they realize they didn’t accomplish their dreams. Then they will blame you. You are the one responsible for exuding positivity in tough times, offering solutions to challenges, and holding the vision toward your goals. To accomplish any goal, you will find dips in the momentum of reaching that goal. If you allow your team members to dip in enthusiasm, the goal is lost.

FINAL THOUGHTS

The only way that women will have more opportunities to lead is if more women are willing to take leadership roles, and if we support the women who are in leadership roles. Women don’t support women like men support men. We are awesome at assisting our female friends when they are sick, hurt, or their boyfriends break up with them, but we fail to support them when they run for office or seek higher roles in organizations.

Now is the day to support one another and to change the percentages of women in leadership roles.

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Now Accepting bookings for Women’s History Month!

Coach Sherry Winn is perfect for your Women’s History events, but availability is filled quick! Be sure to secure your booking for March 2019

About the Author

Coach Sherry Winn is a Two-Time Olympian, National Championship Coach, and Amazon Best Seller. She is one of the nation’s foremost speakers on winning in life, love, and leadership sharing over 2,000 hours of WINNING WISDOM with audience members.

For More information about Coach Sherry Winn, Her Programs, and Booking Inquiries, Click Here: http://metropolismanagement.com/portfolio/coach-winn/

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