12 quick tips to Increase event attendance using social media
Save valuable time and effort by advertising your event on social platforms where your desired audience visits most. The usual suspects are Instagram, Facebook, Twitter, and Snapchat. But consider to look into other forms of social media such as: You Tube, Google+, Reddit, Linkedin, Periscope, and Vero. If you aren’t sure exactly where to find your target audience, take a poll or survey to pinpoint where to focus your event marketing efforts.
2: Choose your event hashtag
Come up with a hashtag that’s short, unique, and easy-to-understand. Once you land on an idea, stick with it! Consistency is key. Give people incentive to use your hashtag and share your event on social. This could mean setting up a photo booth branded with your hashtag, or creating a photo competition where the best photo using your hashtag wins a prize.
3: Update your social profiles
This may sound crazy but make sure any and all information, i.e. contact information and addresses are up to date. Keep your profiles fresh and easy to view on any screen. Also keep event followers up to date with any scheduling or changes in entertainment lineup, expected weather, or exciting news.
500 million people use Facebook Events each month. But with more than 47 million public Facebook events created last year alone, you need to make your event stand out.
When creating your Facebook Event, be sure to:
- Choose a 1920×1080 cover photo that looks good at any size
- Be specific about location, time, and category so Facebook can help promote your event
- Craft a compelling event description
- Put your ticketing link front and center
Engagement with your posts determines how many potential event-goers see your promotions, so you need to make every post count.
For maximum engagement, you’ll want to include images in your posts, and space out your ticket sale posts with more general industry news or lifestyle content. Make the content engaging, conversational, and not overly “salesy.” You want to generate excitement for your event ! Also to keep in mind:
- Tailor content for each social network. You want to keep in mind the different styles and audiences on each platform. On Twitter, it’s short, sweet, and sometimes quirky, whereas on LinkedIn, you should steer toward a more professional tone.
- Incorporate images in your post. Image and video-driven posts are more engaging than plain copy. If you’ve had past events, include photos of happy attendees having a great time. Or, if you have well-known speakers, partners, or vendors for your upcoming event, you can share photos of those people to build excitement. You can even create fun memes or add animated gifs for some lightheartedness.
6: Create a timeline & Invest in tools to streamline your process
If you fail to create a timeline and strategy, developing and scaling a strong social media marketing campaign can be a drain on your resources. Using the right social media tools can help you save time and make your social media management lessmanual and more effective. Here’s the why & how:
- Plan and schedule more efficiently. You can’t be online twenty-four hours a day, so use tools that can help you plan, organize, and schedule your posts. Try using post management/scheduling programs like: Hootsuite, Buffer, or Zoho Social. Most have a free or low cost subscription plan available.
- Create and curate diverse content. Content curation platforms help you find interesting content. If you don’t have a team of photo editors or graphic designers on hand, check out Canva or Adobe Spark. These are great programs that make creating and organizing content quick and easy!
7: Run a social media contest
Wish your followers shared your posts more? Make it happen with social media contests.
Social media is vital for event promotion, but you can’t just rely on your own accounts to spread the word — you have to get event-goers to share it as well. Contests are the perfect way to motivate word-of-mouth promotion without a huge investment.
But not every social media contest is as successful as it could be — The key is to keep it simple, valuable to potential guests, and easy to deliver. You need a strategy that will yield the most engagement, without risking your event’s reputation in the process.
8: Work with influencers
Nearly 85% of marketers have planned to use some type of influencer marketing in 2017. Building relationships with key people in your industry who can talk up your event can help influence prospective attendees to register. If Kylie Jenner isn’t available to give your event a shout out, Ask your entertainment for a personalized promotional video specifically for your event.
Don’t leave your prospective guests hanging! People are bound to ask questions and post comments and it’s Imperative that you appoint someone to be engaging with guests to make sure they feel welcome and reinforce excitement about your event. If you have a group of people focusing on engagement, make sure you agree on acceptable responses and what comments your team will or will not engage with.
10: Create a Snapchat geofilter
Snapchat is alive and well. In fact, with more than 150 million people using Snapchat every day, event organizers can no longer afford to ignore the platform.
The easiest way to use Snapchat for events? Make a Snapchat geofilter for your attendees. They are a quick, low cost way to engage attendees and spread the word to new ticket-buyers. Learn how you can make your own at https://www.snapchat.com/create
11: Use live video before and on event day
Instagram stories and Facebook Live are where you want to be! You don’t have to livestream your entire event to make a splash with live video. Instead, use short, live clips from your event — like behind the scenes peeks or interviews with performers — to engage viewers.
This light effort can pay off seriously down the road. Here are a few reasons why, from Amber van Moessner of Livestream:
- Live video is extremely engaging. According to Facebook Live, users spend more than 3x more time and comment 10x more when the video is live.
- Live video grows attendance. 30% of people who watch a livestream of an event will attend the same event the following year.
- Live video is cost effective. It’s a common misconception that live video is costly, but thanks to tools like Facebook Live, anyone can leverage the technology and see a positive return on investment.
As you’re using social media, you’ll want to get a sense of what’s working and resonating with your followers. That way, you can tweak your strategy accordingly, and hopefully, drive even more attendance and engagement to your next event!